Foundational is a digital marketing company helping businesses in the pacific northwest.

Our goal is to help small businesses, entrepreneurs, coaches and consultants grow their businesses through exceptional web design and content marketing designed for lead generation.

What sets us apart from other small business marketing companies is the depth of our expertise working with nationally recognized brands in web development and content marketing that we’ve tailored for small business growth.

We go beyond building websites and help our clients create the foundations of a lead generating ecosystem.

Paris Hyun Headshot

about the owner

Paris Hyun has spent 15+ years working in content management systems for the web. Her roles have ranged from web development, content marketing and technical project management.

She’s managed complex projects for high profile clients such as the Los Angeles County Museum of Art (LACMA) and USC’s Graduate School of Engineering from web design to mobile app development.

Since 2019, Paris has shifted her focus to working with small businesses and creatives, helping them tell their personal brand stories and communicate their expertise. She’s worked with corporate consultants to Fortune 500 companies, entrepreneurs in the hospitality industry and performing artists. She particularly enjoys working with artists, craftsmen, people from historically excluded communities and people in the caring fields such as social work and education.

She is the owner of Foundational, and is proud to be a third generation business owner. She credits the women in her family for her design passion and desire to partner with small business owners.

The driving belief at Foundational is that successful entrepreneurship leads to stronger communities.

She became a first-time mother in 2019. As an improv comedy performer, she’s been telling stories on stage since 2006. She’s stepping outside of her comfort zone this year (2023) to publish a Youtube channel. She shares an office with her associate, Yo-Yo, a less-than-productive rescue dog. Paris is Korean and was raised in the Pacific Northwest.