Make Your Creative Career Sustainable With the MAP for CATs

Set up your consultancy to be financially sustainable in just 6 weeks with our 3-step framework.

At Foundational, we believe creatives, artists, and thought leaders deserve to get paid well for meaningful work. Yet many struggle with inconsistent income and lack the business strategy to scale. Introducing the MAP for CATs – a unique methodology to help seasoned creatives earn $20k per month working just 18-20 hours per client.

In just 6 weeks, we’ll provide the content marketing ecosystem – messaging, assets, platforming plan – for recurring revenue. No more hustling for every client. Our goal is for you to live like an artist but get paid like a business pro.

3 Simple Steps:

  1. Messaging: We’ll shape your origin story, perfect pitch, ideal client profile, and high-value offer over 3 coaching calls
  2. Assets: Our designers create your lead magnet, email templates, funnel to convert visitors into clients
  3. Platforming: We coach you in setting up your LinkedIn presence and publishing schedule based on the best converting content strategy for the platform.


  • Done-for-you website, graphics starter kit, prospective client assessment tool
  • 6 months of content marketing coaching
  • Workflow built for artist lifestyle
  • Search engine optimization
  • Lead gen system to automate sales

Choose between two packages ($10k or $16k) to match your current business stage.


How does MAP for CATs work?

The MAP for CATs is a 6 week intensive program, followed by 6 months of ongoing support. We start with 3 messaging sessions to shape your consulting offer. Then our design team builds a website, graphics starter kit, email templates, and a prospective client assessment tool for your funnel. We also support you in a weekly cadence on publishing your original marketing content. This end-to-end system is designed specifically for creatives to generate recurring revenue.

What if I don’t have any past clients or portfolio?

The MAP for CATs works for both new and established consultants. We’ll help craft your work experience and expertise into compelling messaging. If you’re just starting out, we focus more on transferable skills from past careers to highlight your expertise. Our goal is to maximize what you have rather than require years of consulting experience.

Do you have payment plans?

We do not offer payment plans.

How much time does this take each week?

During the 6 week intensive, expect 1-3 hours per week for messaging sessions, providing content, and asset review/approval. After launch, you’ll have weekly publishing tasks averaging 2-3 hours per week as well — well worth the time to see your revenue scale sustainably.

What happens if it doesn’t work for me?

Our vetting process screens prospective clients carefully upfront for fit. However, we don’t offer any money back guarantees once program work begins. Each client’s success depends on their consistent effort and execution for 6 months following the asset delivery. We provide the recipes and tools for recurring revenue — but you still have to get cooking!

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